12/23/2023 0 Comments Affinity mapping example![]() ![]() Team Brainstorming Sessions: This is a common use case of the KJ Method, but since the UX team should be involved in the product design and problem-solving process they must be helping brainstorm solutions.Customer Brainstorming Sessions: More freeform than card sorting, you can run brainstorming and affinity sessions with customers to understand their mental models and priorities.Logs from customer service, usability tests, exploratory interviews, market research, competitor reviews all produce lots of qual data. Any Qualitative Data: Besides contextual or survey techniques, anything that produces a lot of qual data.Imagine having just 2 open questions on a survey for only 200 participants, you could get 400 comments to try and make sense of! Open-Ended Survey Questions: Open-ended questions produce very valuable insights, but also a significant amount of data.Contextual Inquiry: Your observations of people's activities and any resulting discussions with them can produce a lot of insights and feedback.Anytime you have more information than you can handle in your mind and organize is a good candidate for affinity diagrams.įor UX, affinity diagrams are great for organizing data from: However, affinity diagrams should not be used when you need to make decisions about what to design next - for that, you'll need to use a different tool like wireframes or prototypes. ![]() They can help understand your target audience, identify product features, and gain insights about what might not be working in your user interfaces. Affinity Maps versus Card Sorting: What the Difference is and How to Use ThemĪffinity diagrams are best used in UX when there's a lot of research data to analyze, you need to see the big picture, or when you need to generate new ideas.Afterward, you will have groups of concepts and relationships based on how participants understand them. They also provide insight into relationships between features so that designers don't get stuck designing around one idea only - after all, design is about the user experience! For UX designers and researchers the affinity diagram is useful for grouping and connecting large amounts of research input from interviews and surveys. The affinity diagram was developed by Jiro Kawakita in the 1960s and is also referred to as the KJ Method.Īffinity diagrams are great tools for brainstorming new ideas because they give you a whole new perspective on how everything fits together in your design. For UX, and especially user research, affinity diagrams are used to sort and group large amounts of qualitative research data into themes. Simply, affinity diagrams organize a large number of ideas and information into related groups with natural relationships. This blog post will go over how to create an affinity diagram and the strengths and weaknesses of this method so that you can decide whether or not it's right for your project! What are Affinity Diagrams (KJ Method)? It can help you identify product features, understand the needs of your target audience, and gain insights about what might not be working in your design. Use annotations to markdown events or try out our sticky notes feature and never miss ideas.An affinity diagram or affinity map is a powerful tool for any UX designer. You will be able to leave comments when necessary so that other collaborators can acknowledge your suggestions and include them in their workflow. ![]() Using the affinity diagram template in MoqupsĪpart from being able to collaborate in real-time with your team, when creating your affinity diagram template in Moqups, you can use a set of additional features that will have a positive impact on your experience.
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